Lijjat Papad - Woman & Entrepreneurship

            
 
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Case Details:

Case Code : LDEN008
Case Length : 13 Pages
Period : 1977-2001
Pub Date : 2003
Teaching Note :Not Available
Organization : Mahila Griha Udyog, Balaji Telefilms, Biocon Group
Industry : Varied
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts Contd...

Dispute Settlement at SMGULP

A few discordant notes were struck in SMGULP's forty-four year history. In July 1979, the general secretary of a trade union (an outsider) made certain demands on behalf of a few member sisters of SMGULP. Subsequently, the then President, Shashikala More, appealed to all member sisters to report their grievances to her. These grievances were to be solved after discussions with a committee appointed to do so. The organization also consulted L.C. Joshi (Joshi), a labor advocate of Bombay and a well known industrial relations expert...

SMGULP Calls for Government Support

SMGULP members were unhappy about the lack of government support in terms of sales tax concessions. The president of SMGULP, Jyoti Naik expressed her displeasure over the imposition of sales tax on Lijjat Papad in the state of Punjab. This was the only state in India that had imposed a sales tax on SMGULP's papads. (Earlier, the organization was exempt from sales tax. But since November 2000, the Punjab state government levied a sales tax of 6.6 %.) Aruna Sharma, who heads the SMGULP office in Ludhiana, Punjab, said, “Though government claims to create more jobs to empower women, it is actually killing jobs”.6

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

She added that the state government, which provided sales tax exemptions to large industries did not provide enough support to women's enterprises...

Replicating SMGULP's Success Formula

SMGULP is a symbol of the progress of women in developing countries like India. It took the organization 43 years to grow from a 7-member team, to one, which has 42000 members. The organization not only aims at the economic empowerment of women, it also seeks to raise the standard of living of women. SMGULP has taken a major step towards eradicating evils like poverty and illiteracy. Such an organization also forms a vital link between social development and the advancement of rural women...

Exhibits

Exhibit I: Logo of SMGULP
Exhibit II: Product Range
Exhibit III: Entrepreneurs at Work at SMGULP (A)
Exhibit IV: Entrepreneurs at Work at SMGULP (B)
Exhibit V: Entrepreneurs at Work at SMGULP (C)
Exhibit VI: A Print AD of SMGULP


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6]  The Tribune, October 31, 2002.

 

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